In the past, mobile developers were struggling to find the right ad network that pays the highest eCPMs for traffic from certain countries. In September 2010, MobFox has entered the market as the highest paying mobile ad network for european traffic. Today, almost 3 months later, we are releasing a new feature that will probably change the way mobile advertising works for developers.

If you’ d like to know how eCPMcontrol works, just read on or visit http://www.ecpmcontrol.com

What is eCPMcontrol?

MobFox eCPMcontrol is a brand new, groundbraking feature which allows you to set a minimum price for the advertisements that are displayed in your mobile applications. Developers can set a minimum price they would like to be paid whenever an ad is displayed in their mobile application. If MobFox has an ad that meets or exceeds the developers minimum price, an ad is shown. And if we don’t have an ad that pays the price you want – you can just request an ad from another ad network like iAds or AdMob.

Here’s how it works:

What are the requirements for using eCPMcontrol?

If you want to use eCPMcontrol to control your ads, you must use MobFox as your primary ad network. That means that MobFox must be the first ad network you request ads from. If you decide to enable eCPMcontrol, please make sure you made the appropriate changes to your application before applying for eCPMcontrol.

How can I activate eCPMcontrol for my site/app?

You can activate eCPMcontrol directly through your MobFox Account. Just click on “Sites & Apps”, select your application, and click on “Enable eCPMcontrol”. If you meet the requirements, the feature will then be activated within 24 hours.