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Why In-App Advertising is Key to Your Monetization Strategy

Noam Neumann
VP of Mobile Strategy
 
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While you have a surplus of options to make a profitable business out of your game, in-app advertising should be a part of your monetization strategy.

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Global mobile ad spend is forecasted to grow to $41.9 billion by 2017, according to Gartner.

If you are a mobile game developer, you would be remiss to not want to try to take a piece of that market share for two reasons.

This article was originally posted on PocketGamer. To read the full article, click HERE.

 

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