While you have a surplus of options to make a profitable business out of your game, in-app advertising should be a part of your monetization strategy.
Global mobile ad spend is forecasted to grow to $41.9 billion by 2017, according to Gartner.
If you are a mobile game developer, you would be remiss to not want to try to take a piece of that market share for two reasons.
This article was originally posted on PocketGamer. To read the full article, click HERE.